Marketing

Learn social media marketing for e-commerce in easy ways

Learn social media marketing for e-commerce in easy ways

Having a presence on social media is important to putting together and growing brand awareness, driving traffic to your website, and increasing leads and sales

But your accounts aren’t just platforms for sharing content and interesting with visitors to accomplish those goals. From Facebook to Instagram, social media are often strong thanks to market your products and services to your followers

social media marketing

Canadians are big social media users. A 2019 report found that 75% of girls and 62% of men use it daily. And consistent with PayPal’s Social Commerce Trend Study, 47% of Canadian users are shopping on social networks, spending a mean of $77 per month

But despite these statistics, many small business owners still don’t understand the worth of using these popular platforms to sell. That’s why I created this guide: to not only assist you understand how important eCommerce social media marketing is but to offer you actionable tips to drive traffic, leads, and sales

Organic Social Selling

First, it is vital to know that there is a difference between social selling, using paid ads, and truly employing a platform as a marketplace

Social selling means you’re organically connecting with sales prospects and nurture relationships to hopefully convert them into customers. It’s about building relationships and credibility naturally by going to know your potential customers

You can do that by asking them engaging questions, answering their questions quickly, and always responding to comments or complaints. The more trust and loyalty you build, the higher your odds of converting a lover into a paying customer

For example, one among our clients, Rose Marie Swanson, asks engaging inquiries to connect with her audience

Selling on a Social Media Marketplace

Selling within a platform or marketplace, however, may be a little different. It means utilizing the platform’s selling capabilities to actively market your products. Here are two examples

social media marketing

Facebook Shops

If you’ve got a Facebook business Page, you’ll use Facebook Shops. This new feature allows you to add products, organize them into different categories, communicate with customers, and see data around things like views and clicks

And because Facebook owns Instagram, customers also can access your store on IG. People can find your Facebook Shops on your business Facebook Page or Instagram profile, or via Facebook ads or Stories

Social media is one of the simplest marketing tools out there: you’ll grow and reach an outsize audience with content and ads, and other people who like and/or follow you’re your fans, so they’re already your target group

However, people are often immune to selling on these platforms. you need to approach this the proper way otherwise you could alienate your audience, causing them to unfollow or unlike you because they expect a two-way conversation and interesting content, to not be marketed to

Canada got this cool functionality in 2018, which enables businesses to tag brands and products in their organic Instagram posts. Your audience can tap it to ascertain more details, then click to shop for the merchandise

To take advantage of this feature, you will need to line up an Instagram Business account. And, your business profile must be connected to a Facebook catalog

social media marketing

Using Paid Ads for social media marketing

In addition to social selling and selling on a marketplace, you’ll also utilize ads to drive traffic to your account page or website

Depending on the sort of small business you’ve got, you’ll prefer to run paid ads on

Facebook

• Twitter

• LinkedIn

• Instagram

• Google Ads/display ads on the Google Display Network

• YouTube (and in-video ad placements)

Keep in mind that you simply do not have to stay too static images when it involves using these paid advertising options. When using social media marketing for eCommerce, you’ll integrate videos into your ads to form them more engaging

Within each platform, there could also be multiple adoptions. for instance, on Facebook, you’ll choose between carousel ads, slideshow ads, collection ads, Messenger ads

One example is Canadian grocer SPUD.ca who combines social selling (offering valuable info) with product marketing in their Facebook ads

It is often challenging to not only understand all the ad formats but also to line up and manage accounts and budgets. That’s why it often is sensible to rent a knowledgeable marketing company for your small business

No matter why you’re considering social media for eCommerce, it’s essential to place within the time and energy to make sure your communications aren’t only engaging, but empathetic. Learn more about using empathetic marketing on our website

I hope my eCommerce social media marketing guide has given you some inspiration to effectively sell your products and services

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